Elements of Digital Marketing Strategy
Visual Story for Digital Marketing Strategy by Venkat
Digital Marketing Strategy for your Startup should include various elements. I have listed a few key components to ensure your marketing plan has everything to go live.
1.Create Customer Profiles that Converts
2. Brand message in Digital Marketing
The Value your company brings to your customers.
3. Customer Journey in Marketing Plan
Marketing message should be created for customers in various stages of their product need and customer journey
4. Email Marketing
Emails continue to dominate the digital marketing stack as it enables nurturing the prospects & creates trust factor on your brand.
5. Paid Marketing – PPC, Search and Display Advertising
SEO is essential but it is a long term vision. Choose to advertise on Google Ads, Facebook Ads or any media that drives result for your product.
6. Video Marketing is changing the digital marketing landscape
Videos boosts conversion, help in creating awareness of your product, customer retention and influence your prospect to buy.
7. Marketing Automation
Marketing automation helps you to be organized & enhances creativity enabling you to create personalized content & efficient customer experience. There are more than 1,000 SaaS Products catering marketing automation process.
Content obviously is always the king. It creates brand awareness, drives growth and eventually leads to sales. Maintain a content calendar that’s actionable.
Write to me to feature your SaaS Product, to make promo videos and for video editing services.